Can you build this business? Can you make it good?
Bristol Pay has had a strong foothold in the print industry for over twenty years. Our print shop owners come from many different backgrounds, and surprisingly, very few of those backgrounds are print shop related. Because Bristol Pay’s support model is so hands on, we speak with our merchants several times a year, whether it be to walk them through PrintSmith Vision payments training and PCI Compliance, or to call and see how things are going at the print shop.
In doing so, we not only support our PrintSmith software integration, but we learn a lot about our Bristol Pay family members. When they call and ask for help in learning how to use the PrintSmith Vision payments solution to its full potential, they trust Bristol Pay to help them build their business. To make it good. In order to give a print shop the ingredients for success when they use us and our partners for their payments software, we need to know how they run their business and why they run it the way they do.
Building a print shop business is like making a peanut butter and jelly sandwich.
Making PB&J sounds simple, but is it really? What should the ratio of jelly to peanut butter be? Can you substitute jelly for honey? Do you have any allergies or aversions? And the bread—white sandwich bread might be the favorite, but what about a baguette or sourdough?
Starting and managing a print shop can be overwhelming when you’re faced with unfamiliar options in both software and payments. The good news is that not only does PrintSmith Vision’s software management lead the charge when it comes to print shop job tracking, pricing, and estimating tools, Bristol Pay has been their payments partner for a long time. We keep track of PrintSmith updates so we can continuously enhance and develop our credit card and ACH payment processing for PrintSmith Vision users.
Both Bristol Pay and PrintSmith are the PB&J, but what do those two ingredients sit on? What makes your PrintSmith Vision/Bristol Pay POS solution whole?
Just like the sandwich, our print shop owners have preferences. While you might cut your peanut butter and jelly in half, someone else might cut it into fours because it’s easier to eat. Or it reminds them of a past memory or experience that is familiar and comforting. Bristol Pay offers credit card and ACH payment options that not only integrate with PrintSmith Vision but are designed to work the way you do.
Your PrintSmith login will take you to ingredients you can choose from to manage your print shop and give it an upgrade in the most delicious way:
Online
- PrintSmith Vision Print Services include Market Direct Storefront for your web to print needs. Bristol Pay’s robust Payably gateway makes it possible to take credit card payments from your MDSF website for products that sell themselves.
- Generate an invoice from PrintSmith’s job tracking management software with Bristol Pay’s Pay Now Payably Invoicing button on it. Send it to your customers so they can click to pay by credit card or ACH quickly and easily. Focus on growing your print shop while your payments post seamlessly to your PrintSmith Vision management software..
In Person
- Bristol Pay’s EMV Compliant, smart POS terminal comes loaded with the Payably app—type in a PrintSmith invoice number to allow Bristol Pay’s Payably app to talk to your PrintSmith Vision software. Payably requests the invoice information and amount so that your customer can dip, tap, or use mobile pay to make a credit card payment. Payably then sends the information back to your PrintSmith software to post for you.
On The Phone
- Are you like Bristol Pay’s support team and you speak to your customers regularly? Take ACH and credit card payments on the phone manually through the PrintSmith Vision cash register. If your credit card module is activated, then your PSV cash register will be activated as well. With Bristol Pay’s integration, those payments will also automatically post to your PrintSmith management software—no manual entry required, no manual entry mistakes made.
Recurring Billing and Stored Profiles
- If your customers trust you like you trust Bristol Pay, then they will store payment profiles within your Payably product solution, either for regular, automated monthly/ annual payments or for when they call or email and say, Just charge my card/ bank account on file. You can log in to your PrintSmith instance which speaks to Payably’s encrypted and secure gateway in order to find the customer’s credit card or ACH payment information.
How To Manage A Print Shop
Remember where you came from. Even if you didn’t come from a print shop, your experience matters, and your comfort level lies in the perspective that was born from it. That comfort level will carry over to your customers and will help them decide if they will come back to you for printing, mailing, or marketing services.
Find partners who respect your perspective and can add flavor to your vision. That flavor is what will make your print shop stand out. It will help your business grow.
Pick ingredients that have proven themselves in terms of print shop management and fulfillment, like PrintSmith Vision software. But also, add a pinch of Bristol Pay’s Payably solutions to put an unexpected and delicious twist on a tried and true recipe.
Bristol Pay can offer print shop owners what no one else can, twenty years of PrintSmith software and industry knowledge and experience, an understanding of how it feels to grow a business, of what it’s like to work with partners you can trust.
